The HDTV Experience: Buying Online
Buying a big-ticket item like an HDTV through the internet is a pretty scary prospect for most people. There are several anxiety issues: Will my stuff get damaged in shipping? What if I have to return it? Will I waste the better part of a day (or two) waiting for the delivery truck? And isn’t it crazy to send several thousand dollars into cyberspace, to someone who may or may not even be a real person?
Those are all reasonable fears. But, the last one is not as reasonable as it was back in the 90s. The rise of major online retailers like Amazon.com has raised online customer service standards to a level where the overall experience, though different, is in many ways better than the experience at your neighborhood electronics store. Let’s look at some of the concerns behind buying online:
- My HDTV may be damaged in shipping. It’s certainly possible. But the policy of Amazon and most other online retailers takes this into account, and gives you several ways to deal with it. With their standard shipping, the delivery person will typically help you take the set out of the box, wait for you to plug it in and see if there is any shipping damage. If there is, it’s a no-brainer- the set goes back and you get a replacement immediately.
- The set may be damaged in a way that is not immediately obvious. Even if you don’t notice anything wrong with the set right away, you can still send it back for a replacement within 30 days, and Amazon will pay for the shipping. And when you think about it, this problem is equally likely when buying from a physical store: the set had to be shipped to the store in the first place, and the store is certainly not going to test every unit for every kind of defect. That means you’re the “test pilot” whether you buy from Circuit City or Amazon.
- I will have to wait all day for the delivery truck. Yeah, this one’s annoying. But fighting traffic and hanging around in a big-box electronics store for several hours can be infinitely frustrating as well.
- It’s easier to talk a salesperson into a lower price. If you’re a genius at haggling low prices out of retail sales managers, you might enjoy the buying process more at a physical store. Unfortunately, while most salespeople can be talked into matching the price you found down the street, they will rarely match the best price you can find online. Beating the other neighborhood stores is one thing, but beating every store on the internet is quite another. And to top it off, Amazon will actually give you a rebate on your purchase if the price of your HDTV goes down within 30 days after your purchase.
- It’s hard to trust a faceless online merchant. Given the speed with which the world is changing, that’s understandable. The best way to get around this one is to start spending more time online, do your research, interact with real people in chat rooms, read industry newsletters, and so on. Once you become aware of the potential pitfalls and the ways to safeguard against them, buying online will feel as natural as putting money in the bank.
For more information on buying HDTV sets online, please visit FlatHDTV.net, a website dedicated to helping you make a wise and informed purchase.